Instructions
Research and Business Foundation is hosting the 22st X-Talk Seminar
as part of its science culture initiatives,
including the promotion of research and development projects.

Topic: Branding in the Generative AI Era 
•
Date: December 6, 2023 (Wednesday), 10:30 AM
•
Venue: Online via Zoom
•
Speakers: Professor Namgoong Ki-chan, Professor Yoo Hoon-shik
Main Program
•
10:30 AM - 10:35 AM - Introduction to SMIT X-Talk & Welcome
•
10:35 AM - 11:15 AM - Prof. Yoo Hoon-shik: "Brand Experience (BX) Design Using Generative AI"
•
11:15 AM - 11:55 AM - Prof. Namgoong Ki-chan: "Sound Makes the Brand"
•
11:55 AM - 12:10 PM - Q&A Session
Registration
We are currently accepting pre-registration applications at the following URL.
Event Inquiry
SMIT Research and Business Foundation Jihyang Jung
jhjung@smit.ac.kr
+82-2-6953-3563
Watch Video